Shoppers at Sainsbury’s are being offered a record 10p off every litre of fuel when they spend £60 or more in store or via their store’s website. Commercial director of Sainsbury’s Group, Mike Coupe said “Customers tell us that they are already starting to stock up for Christmas so we are sure that this fantastic promotion will be welcome news for families at what can be an expensive time of year.”
Morrisons followed suit by launching Fuel Britannia, an offer which gives customers who spend £40 in store 6p off every litre. Tesco made the first move in this round of price wars last Friday when it announced shoppers spending £50 or more are eligible for a 5p discount voucher on fuel.
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