Supermarkets launch a new wave of “fuel price wars”

Supermarkets are prompting luring customers to spend more in-store and receive coupons that can be reclaimed when they fill up at the pumps.

Shoppers at Sainsbury’s are being offered a record 10p off every litre of fuel when they spend £60 or more in store or via their store’s website.  Commercial director of Sainsbury’s Group,  Mike Coupe said “Customers tell us that they are already starting to stock up for Christmas so we are sure that this fantastic promotion will be welcome news for families at what can be an expensive time of year.”

Morrisons followed suit by launching Fuel Britannia, an offer which gives customers who spend £40 in store 6p off every litre.  Tesco made the first move in this round of price wars last Friday when it announced shoppers spending £50 or more are eligible for a 5p discount voucher on fuel.

If you spot an new fuel promotions you think your fellow Hypermilers should be aware of, please contact us or leave details in the comments below.


Karl is the editor and owner of this glorious website. He currently writes for numerous environmental websites, producing content for the greater good. His experience in graphic design, Wordpress and all things automotive have helped sculpt into its current form from very humble beginnings. He has numerous IT qualifications, a red belt in Taekwondo and likes craft Ales. Get in touch via our Contact Page

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